1. Why you chose the subject/logo/company?
I chose this image because I thought it would be interesting to animate a symbol that is so mundane and common and changing it up/adding a new perspective to it. For example, a good way to capture the observers attention for a Hollister logo that you see every day is to animate the bird on top of the logo because it slightly alters what you are used to.
2. How did you animate your gif?
I first took a screen shot of my iPhone homepage and then I cropped it little by little on photoshop to create a zoon in effect. Then I kept copying and pasting the same clock, erased the second hand and rotated it to represent every 5 seconds on the clock. I did this so that that the second hand went around twice. Then, using the first method, I zoomed the image out.
3. What were you trying to convey/ what was the message behind the animation?
Regardless of whether you can see a clock ticking, time is always going by. This is to represent the perpetual movement of time even though the iPhone symbol portrays a still clock; life goes on, it is never frozen.
4. Do you think it was successful?
I think my gif was successful in conveying a message and it turned out pretty much how I intended it to. However I would have liked the zoom effect to be more realistic














